Manage Your Distribution Business Smarter
Orders, payments, and shop management — all in one simple platform. Replace WhatsApp groups and Excel sheets with our complete digital ordering system.
Still Managing Orders on WhatsApp?
Manual ordering processes lead to lost revenue, unhappy shopkeepers, and uncollectable debts.
Missed Orders
WhatsApp messages get buried. Orders get missed or forgotten.
No Tracking
Shopkeepers don't know the status of their deliveries.
Credit Confusion
Hand-written ledgers cause disputes and delayed payments.
Manual Errors
Data entry from paper to Excel leads to costly mistakes.
One Platform. Complete Control.
Retail Line digitizes your entire distribution process. Give your salesmen the tools they need, empower your shopkeepers to order 24/7, and get real-time visibility into your inventory and cash flow.
Sales Trend
Recent Activity
View All →Recent Orders
| Order ID | Shop Name | Items | Value | Status |
|---|---|---|---|---|
| #RL-1042 | Sharma Kirana Store | 8 items | ₹12,500 | Delivered |
| #RL-1041 | Gupta Traders | 5 items | ₹8,200 | Pending |
| #RL-1040 | Raj Kirana | 3 items | ₹5,600 | Approved |
| #RL-1039 | Singh General Store | 12 items | ₹15,800 | Delivered |
| #RL-1038 | Mehta Provision | 6 items | ₹9,400 | Pending |
Everything You Need to Scale
Powerful features built specifically for the Indian FMCG distribution ecosystem.
Order Management
End-to-end order lifecycle tracking from placement to delivery.
Product Management
Easily manage inventory, add products manually, or bulk upload via Excel.
Shopkeeper Management
Maintain digital profiles for all your retailers and track their purchasing history.
Salesman Dashboard
Dedicated routes, order approval workflows, and performance tracking.
Credit & Ledger
Set credit limits, track outstandings, and automate payment reminders.
Multi-Distributor
Secure multi-tenant architecture. Manage multiple businesses from one login.
How Retail Line Works
A seamless process that connects your entire distribution network.
Target Shopkeeper Places Order
Retailers browse your catalog and place orders via the mobile app.
Salesman Approves
Salesmen review the order, check credit limits, and approve or modify.
Distributor Processes
The warehouse team picks and packs the inventory.
Delivery Completed
Drivers mark the order as delivered with proof of delivery.
Payment Tracked
Payments are reconciled automatically against the shopkeeper's ledger.
Who is Retail Line For?
A platform built to connect and empower every member of your team.
FMCG Distributors
Get a bird's-eye view of your entire operation, manage stock, and track salesman performance.
Wholesalers
Process bulk orders faster and maintain automated credit ledgers for your buyers.
Sales Teams
Real-time inventory access, route planning, and digital order taking on the go.
Retail Shopkeepers
Order stock anytime, track deliveries, and view their outstanding balance easily.
Why Choose Retail Line?
We didn't just build software. We built a solution designed specifically for the complexities of the Indian FMCG distribution market.
- ✅Easy to UseIntuitive interface that your salesmen will actually adopt. No 5-day training required.
- ✅Mobile-Friendly (PWA Support)Works flawlessly on any internet-connected mobile device, online or offline.
- ✅Built for the Indian MarketSupports local tax laws, complex discount structures, and flexible credit terms.
- ✅Secure Multi-Tenant ArchitectureYour data is encrypted and isolated. Rest easy knowing your business is secure.
Ready to Digitalize Your Distribution?
Join hundreds of distributors who are already saving time, reducing errors, and growing their business with Retail Line.
- ✔ Free 14-day trial
- ✔ Free onboarding support
- ✔ Cancel anytime